My very talented brother wanted to establish his own production and cinematography company specializing in Sports Media. I’ve helped grow his Instagram account by 84.44% by utilizing Instagram-boosted posts and developing his website and blog.
Brand Awareness and Paid Media
Thomas Pelino Media
What I Did:
I created his website from scratch, tracked and analyzed traffic with Google Analytics (ThomasPelinoMedia.com)
Created paid media on Instagram to boost his reach and increase brand awareness for his sports media and music videos.
Through his website and social media efforts, he has gained new network leads.
Writing and collaborating on blogs that position Thomas as a thought leader in his industry.
Conduct audience surveys to understand his current audience and adjust his current content.
Results:
84.44% growth on Instagram from December 2025 to April 2025.
Total of 104 engaged user sessions in 2024. A total of 148 engaged user sessions for 2025 (as of March); this is a 117.6% increase.