Strategy, Partnerships, Social Media Management
SoftInWay
What I Did:
Partnerships & Business Development:
Researching, identifying, and leading outreach to strategic global reseller and referral partners across North America, Europe, South America, the Middle East, and Asia
Designed and authored a scalable Partnership Meeting Engagement Framework — a two-person (Partnership Lead + Engineer) model that standardized partner discovery calls and defined pre-call, during-call, and post-call protocols
Conducting independent partner discovery and qualification calls, serving as the sole external-facing point of contact for all partnership opportunities
Primary partnership contact for SoftInWay’s Global Partner Network, coordinating partner marketing, webinars, and overseeing partner pipelines
Social Media & Content Strategy
Owning LinkedIn strategy and organic content execution across the company account and executive (COO) account
Launched new Instagram strategy — building content strategy, editorial calendar, brand voice, and cohesive visual identity
Conducting keyword research and applied SEO optimization across all published blog content
Created and led "Legacy Lives Here" — an original employee interview blog series designed to highlight company culture, employee tenure, and engineering expertise, strategically positioned as a competitive response to a key competitor experiencing high attrition
Sales Enablement & Operations
Managing CRM data and partner pipeline in Salesforce
Executing targeted lead generation using Apollo and LinkedIn
Supporting event coordination for industry conferences including logistics, submissions, and promotional strategy
Brand & Creative
Rebranded SoftInWay's social media visual identity — modernizing tone, aesthetic, and consistency across all platforms and accounts
Designed all social media graphics and marketing collateral using Canva and Inkscape
Produced industry application videos and corporate videos for use across the website and social media
Developed and maintained a cohesive visual language across LinkedIn, Instagram, Facebook, Twitter, and the COO's personal LinkedIn account
Growth and Digital Marketing Specialist at SoftInWay (a B2B engineering software company specializing in turbomachinery design). Built the company's global partnership program from scratch while owning the full digital marketing function across social media, content, brand, and sales enablement.
Results:
Increased LinkedIn impressions by 25% and engagement rate by 17% within the first 3 months
Grew total LinkedIn members reached by 41% within the first 3 months
Built global partnership pipeline spanning 5+ countries across North America, Europe, South America, and the Middle East
Designed and implemented a partnership meeting framework now used operationally across all partner engagements
Launched 2 new social channels (Instagram and Twitter), including full brand and content strategy
Top Performing Post:
803 reactions · 10 comments · 19 reposts
Organic LinkedIn post promoting AxSTREAM's capabilities in rocket engine design — became SoftInWay's highest-performing post to date.
Performance analysis of this post directly informed content strategy
Identified that posts about space applications paired with CAD rocket engine visuals consistently drove higher engagement among the technical audience
Incorporated this insight into the ongoing content calendar as a recurring content pillar
